Designing Unforgettable Event Experiences w/ Helena Mikloška | Systems With Laura Podcast | Episode 2

This week on the Systems With Laura podcast, I had the absolute pleasure of chatting with the incredible Helena, a Croatian entrepreneur, podcaster, and event management pro who wears many hats—and rocks every single one of them!

Who is Helena Mikloška?

Helena is the founder and CEO of Beyond Events by HM, a company dedicated to crafting unforgettable experiences—from stylish corporate gatherings to show-stopping product launches. With a background in marketing, sales, and operations (having worked with organizations like Dr. Yield), she brings a powerhouse mix of creativity and strategic know-how to everything she does.

Helena shared that each event is a project in itself, and how that project-based approach inspired her to build something of her own. Whether you need a full-service planner or just a smart strategy to pull off your own event, she’s got you covered. (Yes, she offers both!) Oh, and she speaks Croatian, English, German, Spanish, and Italian fluently!

What is this episode about?

This episode has everything! We dive deep into Helena’s personal journey including her experience juggling business, podcasting, and a master’s degree. We talk about the tools that keep her life and business on track, as well as share behind-the-scenes process of podcast production.

Episode Highlights

One of the most touching parts of our conversation was hearing about the moment she knew she was meant to pursue event planning. It all started with organizing her grandparents' 50th wedding anniversary—keeping it a surprise was no small feat! But seeing the joy on everyone's faces made it clear: creating emotion through experience would be her life’s mission. And honestly? That story gave me chills.

We also geeked out a bit on productivity tools, because how does one juggle a master’s degree, a business, and a podcast without them, right? Her go-to project management tool? Trello—simple, visual, and perfect for staying on top of things. For time-tracking and scheduling, she swears by Google Calendar.

Speaking of podcasts, Helena is also the co-host of Svoje Moje Naše, where she and her partner dive into everything from business to personal growth. We got into the nitty-gritty of what goes on behind the scenes of running your own podcast. Spoiler: it’s not as glamorous as it seems, but definitely worth it!

She also kindly shared some podcast recommendations and confessed her love for true crime podcasts (because, who doesn't have a little obsession with mystery?).

One of the most thought-provoking parts of our conversation was when we touched on the future of AI. Helena shared her thoughts on how AI is fine when it’s working with human input, but she expressed concerns about what might happen if AIs start to think creatively on their own. It's definitely a topic that got us both thinking about the possibilities and challenges of AI in the future!

Join Us

All in all, this episode was packed with inspiration, laughs, and great takeaways. Helena's passion is contagious, and her insights will leave you feeling both motivated and ready to plan your next big thing. Whether you're a fellow entrepreneur, a podcast lover, or just curious about event planning, there's something in it for you.

Until next time, stay inspired and keep creating!

Tune in now and let us know what part resonated with you most!