Building a Freedom-Based Coaching Business w/ Nadine Selina | Systems With Laura Podcast | Episode 3

In this episode of the SWL Podcast, we dive deep into a conversation with Nadine Selina, a business coach whose journey from burnout to balance has reshaped the way she supports her clients, and the way she runs her business. Nadine's story is one of transformation, combining her expertise in psychology with her passion for helping coaches and service providers create businesses that allow them to thrive personally and professionally. If you're an entrepreneur struggling to balance hustle with personal freedom, this episode offers a fresh perspective and practical tools to help you build a business that works for you, not the other way around.

Who is Nadine Selina?

Nadine Selina didn’t set out to become a business coach, but looking back, every step of her journey led her here. For over a decade, she worked in a psychology-based career that looked a lot like coaching: helping people identify the blocks holding them back and creating practical, tangible steps to help them move forward. She loved her work, but she also craved something more. From the age of 21, she would take time off every few years to travel the world, chasing freedom and adventure. The only catch? Each time she returned, she had to start over—finding new jobs, rebuilding her life from scratch.

As she approached her late twenties, Nadine began to ask herself: What if I could build a life that didn’t force me to choose between meaningful work and true freedom? That question led her to the online business world. With her background in psychology and a natural knack for social media, Nadine dove into VA coaching and content strategy. Within just two weeks of launching, she signed her first client through content alone. In six weeks, she was fully booked.

Today, Nadine helps service providers and coaches create consistent income, build sold-out signature offers, and design businesses that give them both impact and independence. Whether you’re just getting started or ready to scale, Nadine’s story and strategies offer a clear path toward success and freedom.

What is This Episode About?

In this episode, Nadine opens up about her personal journey, from being overworked and over-accommodating in her business to becoming fully booked and in control. Nadine has a unique ability to blend deep coaching insights with practical strategies, making her approach to business both impactful and realistic. She shares how she restructured her business with her signature "In-On-Off" method, creating systems that gave her more time, protected her energy, and allowed her to deliver a premium client experience without compromising her personal life.

Episode Highlights

Nadine’s “In-On-Off” method was born out of a desire to break free from the constant hustle that so many entrepreneurs fall into. She walks us through how this method transformed her approach to work, allowing her to reclaim her time, protect her energy, and create a business that aligns with her values. This system, which emphasizes strategic boundaries combining on and off days, has been a game-changer for her and her clients.

One of the keys to Nadine’s success is her ability to create signature offers that sell out consistently, without having to constantly chase leads or engage in stressful sales tactics. By focusing on crafting premium offers that attract the right clients effortlessly, Nadine has helped countless entrepreneurs scale their businesses without the burnout.

Behind the scenes, Nadine’s business runs smoothly, thanks to a suite of automations that streamline client onboarding, even when she’s traveling the world! She reveals how these systems ensure that she can maintain a high-touch experience for her clients while still running a business that doesn’t demand constant attention, and if you didn’t know by now, here at Systems With Laura, we’re all about efficient systems talk!

In addition to her practical strategies, Nadine integrates mindset work into her coaching. Drawing from her psychology background, she helps clients break through common blocks like procrastination and imposter syndrome. Nadine’s ability to blend mindset with strategy enables her clients to make clearer, more aligned decisions in their businesses, leading to greater success without the emotional overwhelm.

Finally, Nadine shares her own journey of evolution, from social media manager to full-spectrum business coach. This shift allowed her to broaden the scope of support she offers her clients, helping them with everything from sales and marketing to mindset and business strategy. This holistic approach has been integral to her own success and the success of the clients she works with.

Join Us

Whether you’re just starting out in your coaching business or you’re looking to scale without burning out, this episode offers valuable insights, mindset shifts, and actionable strategies you can implement right away. Nadine’s genuine and highly effective approach to business growth, combined with her understanding of human behavior, makes this episode a must-listen for entrepreneurs at any stage.

Grab your notebook, tune in, and get ready to design a business that not only serves your clients but also works for YOU. You won’t want to miss these practical gems Nadine shared with us throughout the conversation.